Hot New Skin Cancer Resource Now Available, Debuts at #2 on Amazon.com
To kick off national Skin Cancer Awareness month, a new book on skin cancer prevention is now available. Provo, Utah (PRWEB) May 9, 2007 -- To kick off national Skin Cancer Awareness month, a new book on skin cancer prevention is now available. Only Skin Deep? An Essential Guide to Effective Skin Cancer Programs and Resources was written by Danielle M. White, founder and president of The Cancer Crusaders Organization, in cooperation with several leading dermatologists. The book discusses issues related to effective skin cancer prevention, including building a relationship with your dermatologist, ways of teaching young adults, and maximizing sunscreen efficacy. "Danielle and her organization have authored this excellent book which serves as an important resource to those who are committed to stemming the tide of skin cancer and melanoma," says Dr. Clay J. Cockerell, clinical professor of dermatology at the University of Texas Southwestern Medical Center. Dr. Cockerell, who served as president of the American Academy of Dermatology from 2005 until 2006, wrote the foreword for Only Skin Deep?" I hope you will find this book useful in winning the war against skin cancer," he says. According to the American Academy of Dermatology, more than 1.3 million Americans will be diagnosed with skin cancer this year. In fact, every hour another American succumbs to melanoma--the deadliest form of skin cancer. Though, skin cancer is increasing an alarming rate, it is also very preventable. "As far as prevention goes, it is important to keep in mind that skin cancer is caused, overwhelmingly by over-exposure to ultraviolet radiation [so it is preventable," says Natalie Johnson, co-founder of The Cancer Crusaders Organization. Johnson, who is the creator of the National Skin Cancer Awareness Symbol© and a former Miss Utah, lost her 21-year-old brother, Eric, to complications associated with a malignant melanoma seven years ago. "The more I researched this disease, the more I learned that skin cancer is preventable, which, to me, seems like an interesting message. It's a message of hope." The 260-page book features interviews from melanoma survivors and families, as well as interviews with several leading dermatologists such as Dr. Sancy A. Leachman and Dr. Glen M. Bowen of Huntsman Cancer Institute in Salt Lake City. It also provides a listing of national skin cancer organizations and sun safety programs. "The idea to do this book came to me when my co-founder, Natalie, was speaking to the American Academy of Dermatology two years ago," White says. "In working with high school and college students over the last four years, I realize that we need to pique their interest; to reach and teach them, so that they will then, in turn, raise up the next generation of sun-savvy people." White continues, "And with melanoma on the rise; melanoma is killing more women in their 20s than ever before, it is especially important that we teach young adults about this deadly, but preventable disease." Valerie Guild, who lost her 25-year-old daughter, Charlie, to melanoma agrees. "This disease is robbing us of our young people," Guild says. Guild's story is one of the several featured in Only Skin Deep? The Cancer Crusaders Organization, thanks to a grant given by Del-Ray Dermatologicals will be donating copies of the book to universities in the high-risk states of Arizona, California, Colorado, Florida, Texas, and Utah. They will also be donating copies of the book to all active melanoma foundations across the country. "Our chief objective in writing Only Skin Deep? is to educate people; to provide a practical resource for people so that they can make informed decisions about their dermatologic health," White says. "We also hope to raise funds for the continued development of effective skin cancer prevention education programs, and melanoma research." All proceeds from the purchase of Only Skin Deep? An Essential Guide to Effective Skin Cancer Programs and Resources will go toward funding skin cancer education programs. The book is available online Amazon as well as Barnes and Noble Only Skin Deep? An Essential Guide to Effective Skin Cancer Programs and Resources is currently ranked number three in "hot new releases" on Amazon in its category. For more information, contact The Cancer Crusaders Organization. ###
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