MOUNT LAUREL, N.J. (Business Wire EON/PRWEB ) May 19, 2008 -- The employees of OKI Data Americas, a leading printer manufacturer, are proud to support the Young Survival Coalition (YSC) Northern New Jersey Chapter’s Seventh Annual In Living Pink Event on May 20, 2008 at the Brownstone in Paterson, N.J. On behalf of the Color Me OKI program, the “Twin Sister” 1955 Pink Cadillac will be on display as a Tribute Artist performs at the event from 6:30 p.m. - 10:30 p.m., while commemorative photos are provided to attendees in keepsake frames. The restored Cadillac symbolizes the process women must go through when rebuilding their mind, body and souls after battling breast cancer.

According to Diana DiMare, In Living Pink event chair, over 11,500 young women this year will face a breast cancer diagnosis. “Many young women diagnosed with breast cancer do not know where to turn,” says DiMare. “Their psychosocial and medical concerns are different than those of women over age 40, as is the impact of their diagnosis on their families, friends, partners, colleagues and children.” Proceeds from the event will help the YSC to continue its efforts to help young women with breast cancer and work with the medical, research and legislative communities in Northern New Jersey.

“It’s absolutely devastating when you hear a loved one has been diagnosed with breast cancer; I have nothing but admiration and respect for the women who have to battle this disease,” said Stewart Krentzman, President and CEO of OKI Data Americas. “The passion and dedication the employees and I have for this cause is driven by our commitment to help eradicate breast cancer and we’re honored to be a part of the In Living Pink event.”

The Color Me OKI (www.colormeoki.com) philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast cancer. The personal program stays true to the company’s passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.

The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.

For more information on the 2008 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: www.colormeoki.com

About OKI Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR^® certification.

About the Color Me OKI Philanthropic Program

The Color Me OKI philanthropic program was launched in April of 2007 after the employees of OKI Data Americas voted to adopt breast cancer as the company’s leading philanthropic cause. The backbone of the program is the “Twin Sister,” a 1955 Pink Cadillac Fleetwood that was personally restored by the company’s CEO, Stewart Krentzman and his wife Bonnie. OKI Data Americas decided to pair the vintage vehicle with a Tribute Artist and took the program on the road supporting 21 breast cancer events, while taking photos of attendees and printing them on its digital color printers.

This year, the “Twin Sister” is joined by the 1950's Automotive Classic, the 1959 Pink Cadillac Series 62 Convertible, which has also been restored to support the fight against breast cancer. In 2008 the Color Me OKI philanthropic program is also supporting colorectal cancer prevention. The program is taking the one-of-a-kind 1992 “Spirit of America” neoclassic Corsair to colorectal cancer events in order to raise awareness of such a highly preventable disease. The Color Me OKI philanthropic program, using all three cars, which are owned and maintained by Stewart and Bonnie Krentzman, will continue to spread the message of hope and inspiration to those fighting both breast and colorectal cancers in 2008.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.

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