Xoova Experiences Dramatic Growth in First Six Months of Operation
SANTA MONICA, Calif. (Business Wire EON/PRWEB ) January 9, 2008 --
Xoova (www.xoova.com), the
market-leading directory of doctors and medical services, today
announced that site traffic has grown 70% per month1
since its launch in July of 2007. “At the outset, Xoova created its own Health
2.0 category,” said Xoova CEO Tommy McGloin. “The
Web is the primary resource for health information –
ahead of doctors – yet healthcare delivery is
offline…it’s local,”
said McGloin. “Today’s
top Web health sites are encyclopedic and informational, but not
necessarily actionable. Xoova aims to own that portion of the decision
spectrum. At the moment the consumer needs to move from researching
information about conditions to finding a local provider of healthcare
services, www.xoova.com will be the
destination.” Xoova’s rich doctor profiles have created a
unique environment where Xoova visitors are spending more and more time
on site, eclipsing other related doctor directories by as much as 40%.2
Xoova users tend to view from five to twenty physician profiles per
visit, comparing multiple personal profiles and clinical interests
before selecting a local doctor. Xoova is also gaining popularity among the physician community thanks to
the free, easy-to-use “Xoova Profile Manager”
the company provides to doctors. Registration among physicians and
practices for access to enhance their own profiles doubled from October
to November and tripled in the month of December. Physicians using Xoova
are reporting new patient yields 5-10 times better than phone-based
referral services. And in December alone, Xoova saw 500% growth in page
views to physicians who offer online appointment scheduling via the
service, consistent with a December 2007 Wall Street Journal poll
revealing that 77% of adults want to be able to schedule an appointment
with their physician online.3 As a result of its success delivering qualified patients to medical
practices, Xoova has developed relationships with preeminent physicians
throughout the nation. These include scores of locally voted “Top
Doctor” recipients, physicians affiliated
with or on the faculty of U.S. News & World Report’s
“America’s Best
Hospitals 2007” list,4
and the most “referred to”
specialists in their respective communities.5 “Xoova’s active
users range from psychiatrists to neurosurgeons to primary care
physicians,” said John Bader, VP Business
Development. “We’ve
become a cross between ‘Facebook™
and LinkedIn™ for Doctors,’
serving the medical community with features they’ve
wanted in a site where they’re able to share
their clinical interests, philosophy of care, and offer online
appointment scheduling. And naturally, as more and more people go online
to find a doctor, more and more doctors will use the Internet to reach
these people.” About Xoova Xoova (www.xoova.com) is an online
marketplace for medical services that improves access to care by
facilitating a faster, easier and more satisfying healthcare experience
for all. Xoova is HIPAA compliant and provides the highest standards in
privacy and security. Xoova was selected as an official 2007 Webby Award
Honoree voted “Outstanding New Product in
Health and Medical Services,” was nominated
for a “People’s
Choice Award” at the Health 2.0 Conference,
is affiliated with the Medical Group Management Association, and is
endorsed by a number of medical societies, including the Manhattan based
New York County Medical Society and the New Jersey Academy of Family
Physicians. Headquartered in Santa Monica, Calif., the privately held
company completed financing from Spark Capital in September 2006.
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