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Eco-Friendly Initiative Drives Sonya Dakar Skin Care's New Formulations

Press Release Attachment
Press Release Attachment

In a company-wide initiative toward the production of eco-friendly products, services, and practices, Sonya Dakar Skin Care is proud to announce that a new line of reformulated face masks are now paraben-free and sulfate-free.

Los Angeles, CA (PRWEB) January 10, 2009 -- In a company-wide initiative toward the production of eco-friendly products, services, and practices, Sonya Dakar Skin Care is proud to announce that all five of the line's face masks have been reformulated to be paraben-free and sulfate-free.

Several studies have indicated that parabens--preservatives that are widely used in cosmetics, bath, and body products--can potentially cause health hazards, including lymphoma and breast cancers. The FDA does not currently regulate parabens. Sonya Dakar Skin Care advocates more research & regulation into parabens. Sulfates--compounds that act as detergents in cleansing products--are also under scrutiny. These foaming agents strip the skin of its natural oils, causing skin irritations among those who are routinely exposed to the compound.

"Our decision to re-formulate our facial masks is the next step in making the entire Sonya Dakar Skin Care Collection paraben-free and sulfate-free," says Nate Dakar, President of Mindys Cosmetics. "This is the second in a line of reformulated products that include our washes, eye creams, and sunscreens."

The re-formulated masks are now supplemented with natural (non-paraben) preservatives derived from corn fermentation or preservatives that are found in everyday food items. The formulations' other components draw from nourishing ingredients such as Dead Sea Mud, Chinese Kaolin Clay, Green Tea & Marine Algae.

Today, each Sonya Dakar Skincare Mask is:

- Paraben-free

- Sulfate-free

- Free of artificial dyes

- Free of artificial fragrances

- Animal-friendly (Neither tested on animals nor made with animal by-products)

- Free of petroleum-based ingredients

- Made from the purest botanicals

Sonya Dakar Skincare's loyal clientele can expect the same great benefits from their favorite masks that they have come to expect. Nate Dakar has ensured that each of the five masks' consistencies have remained as they were before the reformulation. Sonya Dakar Skin Care five reformulated facial Masks--Mud Lavender Mask , Green Tea Mask, Berry Mask, Blue Mask, and Lightening Mask --have garnered a devoted following due to their ability to correct a variety of skin conditions. Formulated to address oiliness, acne, scarring, dullness, discoloration, sensitivity, and even seasonal changes, Sonya Dakar's prescriptive facial masks produce visible results that their clients can count on.

The Sonya Dakar Skin Care face are now improved both inside and out: In addition to the products' revamped formulas, all of the masks have been repackaged with a softer, more sophisticated design that reflects Sonya Dakar Skin Care's "green" message; "We care about your skin and our environment". A Firm Commitment to Eco-Conscious Living.

This is just the beginning of Sonya Dakar Skin Care's eco-revolution: The brand is continuing to form relationships with ingredient suppliers who offer cutting-edge, green solutions and eco-friendly ingredients. All Sonya Dakar bottles, tubes, and jars are 100% recyclable. The materials used for outer packaging and shipping purposes are biodegradable.

About MINDYS Cosmetics/Sonya Dakar Skin Care:

Known for its defining Total Skin Fitness philosophy, Sonya Dakar Skin Care believes that taking care of your skin is just like taking care of your body -- requiring hard work and commitment in order to see results. What began as a small family operation in 1999, founded by family patriarch Israel Dakar and son Nate Dakar -- has flourished into an industry phenomenon. Sonya Dakar Skin Care, a trademark of and produced by MINDYS Cosmetics, is now considered a leader in luxury corrective skin care. The comprehensive line includes over 70 innovative results-oriented products combining cutting-edge ingredients with nature's purest botanicals designed to keep skin healthy and ageless. Sonya Dakar Skin Care products are sold at luxury spas nation-wide and at www.sonyadakar.com.

Contact Information:

Doomarina Sardarbekins

818-898-9293 X 285

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