With an estimated 12,500 Americans turning 50 every single day, "boomers" are driving the demand for innovative, natural-based products - including those related to foot care.

(PRWEB) October 16, 2007 -- According to the "Natural and Organic Personal Care Products in the U.S." report from market research publisher Packaged Facts, sales of natural personal care products are expected to reach nearly $10.2 billion by 2012. With an estimated 12,500 Americans turning 50 every single day, "boomers" are driving the demand for innovative, natural-based products - including those related to foot care.

C. J. Buck, CEO of Xenna Corporation, www.xenna.com, a distributor of foot care products with natural ingredients, says, "I think people are actively reading the ingredient line on labels now, looking to avoid certain chemical ingredients and find more natural, 'greener' ones."

As a result of the increasing trend toward natural personal care products, the drugstore foot care aisle - traditionally a rather predictable sort of place - has begun a definite transformation. New products featuring natural ingredients, such as exfoliating enzymes and shea butter, from companies such as Olay and Xenna are adding to the number of choices available to consumers at major retail chains.

Xenna offers innovative solutions to unattractive feet and toenails by focusing on the exfoliation of keratin - the protein contained in skin and nails. Its natural-based foot care products are now offered in major chain drugstores. NonyX® Nail Gel and CalleX® Dry Heel Ointment offer diabetic-friendly solutions focused on improving the appearance of feet and toenails.

NonyX Nail Gel addresses the problem of toenails that have become unattractive and discolored over time, turning shades of brown or yellow - a common problem for those over 50. NonyX takes a new approach to the problem by removing keratin debris buildup - the discolored, yellow or thick, granular buildup under nails that causes them to appear yellow or discolored.

For those with rough, dry or cracked skin on heels and soles, Xenna's acid-free, diabetic-friendly CalleX Ointment uses natural enzymes to thin and soften hardened, thickened skin and remove dry, cracked or scaly buildup. Newly patented, CalleX moisturizes and has been shown in consumer studies to significantly reduce thickened skin areas within 15 to 30 days. CalleX Ointment is also used by podiatrists and sold in pharmacies in the foot care section.

NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB, Bi-Lo and Giant Eagle grocery stores, Kerr Drug, Snyders and most Medicine Shoppes.

CalleX Ointment is sold at Rite Aid, Walgreens, Kerr Drug, HEB, Giant Eagle, Synders and Longs. Online, both are also available at http://www.xenna.com

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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