SUNNYVALE, Calif. (BusinessWire EON) April 25, 2007 -- Mission Benefits Franchise Corp., a leading employee benefits company, today announced the first-ever group health benefits franchise opportunity offered in the United States. Franchisees will now be able to provide the same quality products that have propelled Mission Benefits, Inc. into one of the fastest growing health benefits brokerage in California, serving the small business markets.

According to founder Matthew Sohn, “With healthcare legislation in the news almost every day and small business employers aching for a solution to group health benefits challenges, we are incredibly excited about launching this venture now, as it seems our timing is perfect. By taking a high-tech approach to a relatively low-tech industry, we believe Mission Benefits can dramatically impact the existing market for small business group health benefits.”

Thomas Jackson, President and Chief Executive, shares Sohn’s excitement, “This innovative health benefits franchise offering is a natural fit for people who want to own their own business, be their own boss, while doing something that really helps people and makes a big difference in the lives of small business owners and their employees. Our professional franchisees will help small businesses offer better healthcare plans, more choices/options, yet reduce the cost burden for both employer and their employees. We’re bringing forward a unique “business to business” franchise opportunity to the market, at a time when the cost of healthcare and health insurance are in the forefront of people’s minds.”

Lead generation assistance, the Mission Benefits BENEFACTOR® Platform, along with proven operational methods will allow Mission Benefits franchisees to better serve clients and enjoy the highest standards of franchise offerings. Franchisee partners will also gain from:

Huge existing customer demand for the product and services
Complete training, with follow-up and on-going support
Normal daytime business hours
Low overhead and operating costs
Recession resistance and
Recurring income, with compound growth

With a Mission Benefits franchise, owners will have instant credibility and awareness that comes with the established Mission Benefits brand name. Additionally, franchisees will receive a business support system that has already been proven to work and scale in the market. Mission Benefits Franchise Corp. is currently offering a select number of defined territories in Northern California, and has expansion plans that reach throughout the Western United States in the near future.

For more information, please call Bobby Giorgetti 408-734-0438 x107 or visit www.MissionBenefits.com.

About Mission Benefits Franchise Corporation

Mission Benefits provides employee benefits management services to small businesses and organizations. By combining leading edge technology with in-depth industry knowledge, we help the business owner, management, and employees access the best products and services available in their market segment.

Employers can realize tax savings, cost savings, as well as increased employee satisfaction and retention through our services. Our mission is to help business owners realize their goals through our professional client service, consultation, and education.

www.MissionBenefits.com

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