KUWAIT CITY (Business Wire EON) November 18, 2007 -- KIPCO – the Kuwait Projects Company – has launched the second stage of its exclusive sponsorship of a campaign to raise pubic awareness about dyslexia.

The campaign is being run in cooperation with the Masharee Al Khair Charity and the Kuwait Dyslexia Association (KDA). In its second stage the campaign will focus on, the effects of the condition and the obstacles that sufferers face.

Speaking at a press conference to launch the new phase of the campaign, the KDA Chief Executive Mr Mohammed Al Qatamy, said that awareness about dyslexia and its effects had been greatly improved:

“The first phase of the campaign has raised public awareness about dyslexia and the problems it causes. Our four dedicated telephone hotlines have received hundreds of telephone calls from inside and outside Kuwait asking for help. We have been able to answer questions about the condition and provide practical advice. Added to this, the Ministry of Education in Kuwait has responded positively to our campaign by establishing a Dyslexia High Committee for Governmental Schools to enhance educational methods and improve curriculums in Kuwait.”

Mr Al Qatamy explained that the second phase of the campaign will highlight the obstacles and challenges that people with dyslexia face and illustrate the relationships that dyslexics have with their family, teachers and colleagues. The campaign will also be working with teachers and school staff on how to recognize and deal with dyslexic students.

During the press conference, the KDA explained that it encourages systematic research into dyslexia both inside and outside Kuwait. The Association has translated dyslexia tests from English into Arabic so that local people affected by the condition can be tested easily. The KDA has also prepared educational curriculums that help students who suffer from this condition improve their learning skills.

Ms Abeer Al Omar, Assistant Vice President of KIPCO’s Corporate Communications Department said:

“The first phase of the campaign succeeded in raising public awareness about dyslexia as a hidden condition that affects thousands of people, highlighted the benefits of early diagnosis and showed that specialist help can make all the difference. The second phase of the campaign will focus on real life examples of people that have overcome the condition and the help they have received from their family members, school teachers and friends. The campaign will use a series of media interviews, TV and cinema advertising and public events to demonstrate that dyslexia can be successfully treated.

“KIPCO has sponsored this important campaign, because as a socially responsible company that is committed to the future of Kuwait, we feel it’s our duty to give a different perspective on dyslexia and thereby help the thousands of people who suffer from it.”

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