The first of five national healthcare roundtable discussions was held in Phoenix recently, led by The Paquin Group. The topic was how the looming Medicare crisis and rising healthcare costs are forcing healthcare systems to discover ways to generate new sources of revenue.

Celebration, FL (PRWEB) July 16, 2007 –- The looming Medicare crisis and rising healthcare costs are forcing healthcare systems to discover ways to generate new sources of revenue. On Thursday, June 28, 2007, Phoenix area hospital executives discussed a solution at the first of five national Healthcare Retail Roundtables. The Roundtable discussion was led by The Paquin Group, the nation’s leading specialist in healthcare based retail.

During the initial working session, hospital executives learned how building a healthcare retail system is the key to capturing vital new sources of revenue and is an important strategy in supporting a hospital’s mission and strategic direction.

Some hospital executives, like Michael Lopez, Director of Strategic Planning for Sun Health, went into the session with some skepticism.

“The Paquin Group makes a powerful statement about healthcare retail that challenges the traditional mindset of the business hospitals are in. During the Roundtable, we explored meaningful ways to tap into an entirely new revenue stream. I was skeptical walking in, but afterward found myself saying [that this makes perfect sense," stated Lopez.

As consumers become more knowledgeable about their health and wellness choices, hospitals have an opportunity to offer the services their customers are seeking. Consumers are looking at healthcare differently, expecting more than just medical services.

“Healthcare systems that establish a strong healthcare retail environment, can only benefit from building long term relationships with consumers, moving them from a ‘sick only’ contact to a ‘loyalty-driven’ contact,” says Dane Richardson, Vice President of Business Development for the Paquin Group.

The next Healthcare Retail Roundtable will take place on July 26, 2007 at 11 a.m. in Southern California at the Hyatt Regency Newport Beach. Additional Roundtables are scheduled in Chicago, Illinois on August 22, 2007, Atlanta, Georgia on October 10, 2007 and Nashville, Tennessee on October 24, 2007.

To reserve you place for the next Healthcare Retail Roundtable in your area contact Dane Richardson at; dane.richardson @ thepaquingroup.com or please call (407) 566-1017.

The Roundtable meetings are two-hour planning sessions sponsored by The Healthcare Retail Institute.

About The Paquin Group
The Paquin Group, the nation's leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the implementation of healthcare retail strategies. The company's core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. The Paquin Group helps hospitals identify and implement these new retail revenue strategies. In addition, the firm organizes the healthcare industry's premier annual meeting event for healthcare retail initiatives, The Healthcare Retail '07 Conference. For more information, visit: www.thepaquingroup.com

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