Michael Ammen, president of Ammen Family Funeral Homes, recently received the Bridge for Life Award from the Southeast Tissue Alliance (SETA) for his continued dedication to Brevard County.

Melbourne, Fla. (PRWEB) February 13, 2008 -- Michael Ammen, president of Ammen Family Funeral Homes, recently received the Bridge for Life Award from the Southeast Tissue Alliance (SETA) for his continued dedication to Brevard County.

Through a partnership program with SETA, Ammen helped enhance the lives of 10,000 Florida recipients from severe burn victims to cancer patients by offering families the opportunity to learn about donation options. Listen to podcast: http://www.jenningspr.net/podcasts/Ammen_12_18_2007.mp3.

Florida is a place where Ammen's roots run deep. "I joined my father, George Ammen, Jr., at Ammen Family Funeral in 1973," said Ammen. "The local community has given me so much to be grateful for, especially during some of our most challenging times."

The family-owned company encountered and overcame its share of obstacles since its inception. In 2004, Hurricane Jeanne destroyed the Ammen Family Funeral's central location in Melbourne. Michael Ammen recognized the situation as a unique opportunity to start with a fresh slate. "We adapted and evolved as a company after the hurricane; it was a tremendous team-building experience," said Ammen.

Guiding principles allowed the family-owned business to differentiate itself within the community. A sign, "Survived the Hurricane," resides above Ammen's desk and serves as a constant reminder that his business practices must not only fulfill the needs for families that call on his services, but also the needs of his own family. "I think if those two things first," said Ammen. "If things are good for both, our business will thrive."

As a businessman and a father, Ammen understands the importance of meeting the changing needs of grieving families, which is a challenge faced by the funeral industry. "Families don't always find the same value that they once found with traditional funerals, the industry needs to listen to what families want," said Ammen.

Southeast Tissue Alliance (SETA) is a non-profit foundation, accredited by the American Association of Tissue Banks, licensed by the State of Florida and registered with the Food and Drug Administration. The organization has offices in various regions in North and Central Fla. The organization is committed to providing safe allograft tissue that will ultimately be used to enhance life through transplantation, research and medical education. For more information, visit www.donorcare.org or call 1-866-432-1164.

South Brevard Funeral Home is a division of Ammen Family Funeral and has been serving Brevard County for 40 years. Ammen Family funeral is dedicated to caring for the deceased with respect and dignity and the living with compassion and understanding- and to accomplish this goal with the highest professional ethics. For more information, visit www.affuneral.com or call 1-800-329-2232.

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