New Guide Reveals Latest Strategies Used By Blue Cross and Blue Shield Plans to Develop and Market Insurance Products
Learn about innovative product development, marketing efforts and alliances that have helped Blues plans stay on top in their local markets and beyond. Washington, DC (PRWEB) April 10, 2008 -- Atlantic Information Services, Inc., publisher of The AIS Report on Blue Cross and Blue Shield Plans, is pleased to announce AISHealth.com's newest free report, Expanding Market Share: A Guide to Blues Plan Strategies and Alliances. This insider guide reveals the latest techniques used by Blue Cross and Blue Shield plans to develop and market insurance products -- and how these benefit designs are helping to keep Blues plans among the nation's most recognized and competitive insurers. http://www.aishealth.com/Products/freereports.html. Blues plans cover about one in every three Americans, and they continue to develop new plan and product designs targeted at every health insurance market segment. This valuable report is packed with articles, charts and tables detailing the innovative product development, marketing efforts and alliances that have helped Blues plans stay on top in their local markets and beyond. It captures the details of:
-- Blues plans in individual, small-group, middle-market and national accounts;
-- Expansion efforts in market segments at state, multi-state and national levels;
-- Blues' strategies for state health reform efforts; and
-- Alliances created to capitalize on federal programs like TRICARE, Medicare and Medicaid. This 100-page publication also features chapters on product development for federally funded programs; Blues' development of tools and technologies; consumer-directed development; and Blues plans' specialty products. Gain valuable insight into how to boost your own market share and bottom line with AIS's Expanding Market Share: A Guide to Blues Plan Strategies and Alliances. To access this report, visit http://www.aishealth.com/Products/freereports.html.
About Atlantic Information Services AIS develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. Among the wealth of free resources at AISHealth.com: AIS's Health Business Daily,
Government News of the Week, Upcoming Health Business Meetings, Health Business Job Openings, and AIS's Free Health Industry Reports. ###
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