LifeSource™ "February is Heart Month" Promotion
After a very successful initial promotion in 2006, which resulted in a donation of over $47,000, Auto Control Medical's LifeSource blood pressure monitor brand is once again teaming with the Heart and Stroke Foundation of Canada to encourage Canadians who have or are at risk of developing hypertension to monitor their blood pressure at home. Montreal, Quebec (PRWEB) January 17, 2007 -- After a very successful initial promotion in 2006, which resulted in a donation of over $47,000, Auto Control Medical's LifeSource blood pressure monitor brand is once again teaming with the Heart and Stroke Foundation of Canada to encourage Canadians who have or are at risk of developing hypertension to monitor their blood pressure at home. During the entire month of February 2007, for every validated LifeSource™ blood pressure monitor sold in Canada, $5.00 will be donated to the Heart and Stroke Foundation, up to a maximum contribution of $50,000. A validated blood pressure monitor is one whose accuracy has been approved by the Canadian Hypertension Society and bears the caption "Recommended by the Canadian Hypertension Society" on its packaging. The Canadian Hypertension Society is made up of Canada's leading hypertension specialists. All validated LifeSource™ upper arm "automatic inflate" monitors are part of this promotion. An extensive advertising campaign has been planned using the Internet and print advertisements in 50+ and Le Bel Age magazines during the months of January and February. A special point-of-purchase retail counter mat has also been developed showing the print ads and all 5 LifeSource™ product models. Furthermore, the Heart and Stroke Foundation will feature details of the promotion on its website at http://www.heartandstroke.ca For more information, call 1 (800) 461-0991 and ask about the "February is Heart Month" promotion. For over 50 years, the Heart and Stroke Foundation, a volunteer-based health charity, has been a leader in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy. Auto Control Medical is a privately-owned Canadian company with origins in Ontario and Quebec. From offices in Toronto and Montreal, it distributes healthcare products through pharmacies and homecare stores from coast to coast. http://www.autocontrol.com ###
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