Philadelphia, PA (PRWEB) May 7, 2008 -- Tonight the CBS Evening News with Katie Couric profiled Smart Genetics Co-founder and CEO Julian Award using the Alzheimer's Mirror™ genetic testing service to learn his own genetic risk for Alzheimer's disease. CBS Correspondent Nancy Cordes interviewed Mr. Awad just moments after he received his risk profile from a certified genetic counselor. The segment is part of a week-long series by the CBS Evening News examining the growing use of genetic testing.

"Smart Genetics is honored to have participated in the CBS Evening News' series, because it asks a vital question: How can our genetic code help us make decisions about our health?" said Mr. Awad. "We believe that as people learn more about genetic risk assessment services, such as Alzheimer's Mirror, they will appreciate the value that genetic information can bring to their lives."

Smart Genetics has the exclusive rights to test for the APOE gene, the only clinically accepted genetic risk factor for late onset Alzheimer's.

About Alzheimer's Mirror:
Alzheimer's Mirror™ is a comprehensive service providing risk assessment, education and personalized tools to help individuals plan for the possibility of developing Alzheimer's disease. Alzheimer's Mirror™ is the only Alzheimer's risk assessment service to examine all three parts of the APOE gene, each of which is critical to assessing an individual's overall risk. It is also the only service of its kind that takes into consideration non-genetic risk factors, such as family history, age and gender so that individuals have a more complete understanding of their risk profile.

Alzheimer's Mirror is based on the National Institutes of Health's landmark REVEAL study, which found that with proper education and screening, APOE disclosure is safe and beneficial.

About Smart Genetics:
Smart GeneticsSmart Genetics is a Philadelphia-based, direct-to-consumer genetic testing firm dedicated to providing consumers with meaningful and relevant health-risk assessments. For more information about Alzheimer's Mirror, visit www.ALZmirror.com or call 1-877-ALZ-RISK (877-259-7475).

For interviews with Mr. Awad, contact Al Shaine at (202) 478-3562

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