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Milk is Milk Billboard Recently Vandalized; Alex Avery Responds

Alex Avery, the research director for the Hudson Institute’s Center for Global Food Issues, expressed frustration today with raw milk activists’ vandalism of a California billboard.

Churchville, VA (PRWEB) January 12, 2007 -- Alex Avery, the research director for the Hudson Institute’s Center for Global Food Issues, expressed frustration today with raw milk activists’ vandalism of a California billboard.

"In August of 2006, we unveiled our billboards along California’s Highway 99, in an effort to educate consumers about a simple fact: Milk is Milk. Our efforts have received a lot of response, most of which has been positive. However, it looks like we touched a raw nerve with at least one reader of our blog.

"A friend of the Milk is Milk blog sent in this photo, showing our billboard in Pixley, CA defaced with a message from an uninformed and reckless scofflaw. We have reported the defacement to the billboard company, as well as to the local police.

"Clearly the culprit behind this vandalism does not value his or her life, engaging in two very dangerous activities: defacing private property, and advocating for raw milk.

"The benefits of milk pasteurization have been proved time and time again. Consuming unpasteurized dairy products poses a serious health risk, especially for children and those with weak immune systems. More information on the dangers of raw milk can be found on our Milk is Milk Web site."

Avery is the research director for the Hudson Institute’s Center for Global Food Issues; his blog (http://www.milkismilk.com/blog.htm) addresses marketing issues in the dairy industry which affect consumers, dairy farmers and processors. To learn more, visit http://www.milkismilk.com or http://www.cgfi.org.

CONTACT:   
Alex Avery, Director of Research
(540) 337-6354 (O)
(540) 255-6378 (M)

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