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Supreme Protein Bar Leaps to #1 in Nationwide 7-Eleven Store Sales

There's a new leader in the rapidly growing protein/energy bar category at America's largest convenience store chain. Within weeks of its introduction, the Supreme Protein bar surged to the #1 spot at 7-Eleven stores nationwide, beating out a number of highly popular and long-established bars. Industry insiders and consumers alike credit Supreme Protein's gourmet candy taste and superb nutritional profile for the bar's tremendous popularity.

(PRWEB) August 1, 2007 -- The makers of the gourmet protein bar sensation Supreme Protein knew they had a hit on their hands when they had difficulty keeping up with customer demand. So when they rolled out a nationwide multimedia ad campaign and ramped up production to full capacity, they were prepared for a deluge of orders from happy retailers.

And that's what they've got. Within days of being introduced in 7-Eleven stores throughout the US, Supreme Protein has clearly established itself as the retailing giant's #1 seller in the all-important and rapidly growing protein/energy bar category. 7-Eleven store owners report that they are having difficulty ordering Supreme Protein bars fast enough to keep up with demand.

Clearly, consumers are delighted with Supreme Protein's outrageously delectable four-layer combination of creamy nougat, crunchy peanuts, luscious caramel, and protein crisps. Meanwhile, industry insiders and consumers alike are suitably impressed by Supreme Protein's superb nutritional profile.

In addition to purely addictive flavor, Supreme Protein delivers 30 big grams of the highest-quality proteins, including more premium whey isolate than any other product of its kind. Supreme Protein also provides an excellent spectrum of vitamins, minerals, and healthy fats (including flax seed oil). Adding to Supreme Protein's popularity is the fact that it comes in both a Carb Conscious version (for those with low-carb lifestyles) and a High Energy version (for those seeking a higher-carb burst of energy). The Carb Conscious version also comes in a smaller Snack Size for those with smaller appetites.

Today's consumer is more nutrition-conscious than ever. So it comes as no surprise that, even when snacking, they want plenty of high-quality "body fuel" for their buck. And that's what they get in Supreme Protein--a sweet taste sensation that has taken the whole concept of the protein bar into a new realm of combined flavor and function.

Retailers who want their own supply of the fastest-selling bar in the protein/energy bar category can contact Supreme Protein, Inc. at 732-528-3265 X102 or visit the manufacturer's website at supremeprotein.com.

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