Big Arrow Group Named Agency of Record By Biocodex for the Florastor® and Florastor® Kids Brands
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Big Arrow Group, a full-service strategic consulting and communications firm has been appointed as the branding and strategic communications agency of record by Biocodex, Inc., the North American division of the independent, privately-held French pharmaceutical company Biocodex, for the Florastor® and Florastor® Kids brands. Big Arrow Group will create and execute an aggressive campaign for the U.S. market that will include packaging, advertising, sales promotion, Web site design and outreach targeted to both the professional and consumer audiences. New York, NY (PRWEB) May 16, 2007 -- Big Arrow Group, a full-service strategic consulting and communications firm has been appointed as the branding and strategic communications agency of record by Biocodex, Inc., the North American division of the independent, privately-held French pharmaceutical company Biocodex, for the Florastor® and Florastor® Kids brands. Florastor is the world's leading probiotic and was launched in the U.S in 2004, although it has been known worldwide for more than 50 years. Florastor is a natural probiotic that helps restore normal bowel function and is an effective over-the-counter treatment for a variety of diarrheas used in the maintenance of gastrointestinal health. Big Arrow Group was selected by Biocodex in an agency review and bested two other leading agencies to earn the Florastor business based on their extensive strategic healthcare communications experience and capabilities. The Florastor account win is one of four new business wins for Big Arrow Group in the last six months. "We were impressed with Big Arrow Group's comprehensive communications capabilities that extended from strategic planning and brand strategy to the execution of our advertising and promotional efforts, says Mary Berry, Marketing Manager for Florastor at Biocodex. "Initially, we were looking for just marketing deliverables, but Big Arrow Group provided us with strategic thinking and a well-thought out rationale that will build our brand recognition and create awareness to grow Florastor into the leading probiotic brand in the U.S." Big Arrow Group will create and execute an aggressive campaign for the U.S. market that will include packaging, advertising, sales promotion, Web site design and outreach targeted to both the professional and consumer audiences. "As the emerging popularity of probiotics and the understanding of their health benefits continue to grow, it will be our responsibility to maintain a high level of brand visibility and relevancy for the Florastor and Florastor Kids brands," says Mike Marino, president and CEO of Big Arrow Group. "We are excited to work with Biocodex to support and grow the Florastor brand in the U.S." About Big Arrow Group
Big Arrow Group is a full-service strategic consulting and communications firm specializing in global brand development, marketing planning and integrated communications, new product development and market research. The firm has redefined communications deliverables through research and case-tested strategies to provide their clients with practical, easily activated strategies that build and accelerate brand momentum. Founded in 2004, Big Arrow Group is headquartered in New York City, N.Y. with consultancies in London and Los Angeles. Big Arrow Group provides strategic planning and corporate brand development in technology, healthcare, pharmaceutical and business-to-business for a wide range of clients, including Biocodex, Genzyme Corporation, Penguin Computing and W.R. Grace and Company. To learn more about the Big Arrow Group, please visit http://www.bigarrowgroup.com. About Biocodex
Biocodex is a family business founded in France more than 50 years ago with its U.S. headquarters located in Creswell, Oregon. The company's innovative drug for treatment of diarrhea, Florastor®, has seen widespread acceptance in Europe and is now marketed in approximately 85 countries and has become the best-selling probiotic worldwide. Florastor has been clinically tested and is a safe natural product, producing virtually no side effects and fills an important niche in the rapidly growing market for many groups of people who suffer with gastrointestinal problems. The Biocodex parent company has diversified and has developed other products in the field of Neurology, Psychiatry and Pain treatment and the American subsidiary dedicates all of its efforts to Florastor® and Florastor® Kids. For more information about Florastor, visit http://www.florastor.com. # # #
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