Cementing its reputation as one of the nation’s top multicultural marketing agencies, Prime Access Inc. (www.primeaccess.net) was honored with the first place award for Best Multicultural Advertising at The 9th Annual Pharmaceutical Advertising and Marketing Excellence Awards (PhAME). The awards were presented in New York on May 3rd.

New York, NY (PRWEB) May 16, 2007 -- Cementing its reputation as one of the nation’s top multicultural marketing agencies, Prime Access Inc. (www.primeaccess.net) was honored with the first place award for Best Multicultural Advertising at The 9th Annual Pharmaceutical Advertising and Marketing Excellence Awards (PhAME). The awards were presented in New York on May 3rd.

The PhAME Awards are the first and most comprehensive awards ceremony focusing on pharmaceutical consumer marketing and communications.

The award-winning Spanish-language campaign, entitled “Tell Someone/Cuéntale a Alguien,” was created by Prime Access to raise awareness among Hispanic women about the Human Papillomavirus (HPV) and its link to cervical cancer

For “Tell Someone/Cuéntale a Alguien,” Prime Access developed a multi-channel campaign that included a groundbreaking 60-second TV spot airing on Hispanic TV networks, a national print campaign, and patient education brochures, which were distributed at physician offices nationwide.

“It’s an honor for us to receive this distinguished award alongside so many of our peers that we respect and admire,” said Howard Buford, founder and CEO of Prime Access Inc. “It inspires us to keep creating innovative and attention-getting campaigns that both set industry standards and make a positive impact on society.”

The PhAME Awards recognize outstanding achievement in creativity and strategic innovation in generating results for pharmaceutical marketers. The entries were judged based on the creativity and breakthrough execution of the marketing strategy as well as the results in achieving strategy objectives.

About Prime Access, Inc:
Prime Access Inc. (www.primeaccess.net) is a multicultural advertising agency that offers a unique URBAN MAJORITYTM approach to advertising, marketing and media services. We link our clients’ brands to the values of African American, Hispanic and Gay consumers through a sophisticated mix of touch point management, including targeted advertising, direct marketing, media planning and community outreach. Our clients include some of America’s best known Fortune 500 companies and brands.

Contact:
Patrick Kowalczyk, patrick(at)mkpr.com
Jenny Chang, jenny(at)mkpr.com
MKPR, 212.627.8098

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