For the first time in the U.S. starting this week, Canada's best-selling topically applied over-the-counter pain relievers - LaKOTA Topical Pain Relieving Gel - Arthritis Formula - www.lakota-usa.com - will be available to consumers nationwide. Used by millions of consumers for years in Canada, LaKOTA Topical Pain Relieving Gel is appropriate for the temporary relief of minor aches and pains of muscles and joints associated with simple backache, arthritis, strains, bruises and sprains. LaKOTA Topical Pain Relieving Gel - Arthritis Formula - (www.lakota-usa.com) is available now at www.Costco.com in a special Twin Pak, and starting in February at www.Walgreens.com and in the future at www.CVS.com.

Boca Raton, FL (PRWEB) February 6, 2007 -- For the first time in the U.S. starting this week, Canada's best-selling topically applied over-the-counter pain reliever - LaKOTA Topical Pain Relieving Gel - Arthritis Formula - www.lakota-usa.com - will be available to consumers nationwide. Used by millions of consumers for years in Canada, LaKOTA Topical Pain Relieving Gel is appropriate for the temporary relief of minor aches and pains of muscles and joints associated with simple backache, arthritis, strains, bruises and sprains. It provides penetrating temporary pain relief that is non-greasy.

According to the most recent 2006 statistics from the Centers for Disease Control and Prevention, one in five adults (more than 21%) in the U.S. report having doctor-diagnosed arthritis and 50% of adults and seniors 65 years of age and older reported an arthritis diagnosis. By 2030, an estimated 67 million Americans aged 18 years or older are projected to have doctor-diagnosed arthritis. Increasing numbers of consumers who have chronic conditions are choosing alternative solutions, such as LaKOTA Topical Pain Relieving Gel - Arthritis Formula - when conventional therapies are of concern.

"We are excited to bring for the first time to American consumers the LaKOTA legendary Native American formulas," said Ria Romano, LaKOTA Public Relations Manager. "Americans can try LaKOTA with confidence as it is one of the fastest-growing brands in Canada in this category since 2003. With millions in the U.S. still questioning the safety of COX-2 products, many chronic pain suffers are looking for more natural over-the-counter alternatives such as the LaKOTA brand of products. Therefore, LaKOTA Topical Pain Relieving Gel - Arthritis Formula - has successfully launched on Costco.com - and in the near future at CVS.com and Walgreens.com. Other popular LaKOTA products are already hitting the shelves at various retailers nationwide."

The active ingredient in LaKOTA Topical Pain Relieving Gel - Arthritis Formula is Capsaicin (0.025%), a natural component of chili peppers. The plant-based Capsaicin works by hitting on a protein known as TRPV1, which transports its message into the nervous system via sensory nerves. TRPV1 also is activated by the heat and acidity produced by arthritis and other inflammatory conditions. Capsaicin depletes nerve cells of the substance, which is important for sending pain messages, thus providing temporary pain relief.

LaKOTA Topical Pain Relieving Gel - Arthritis Formula - www.lakota-usa.com is available now at www.Costco.com in a special Twin Pak, and starting in February at www.Walgreens.com and in the future at www.CVS.com.

Media Contact: For more information, interviews, or digital images contact RPR Public Relations, Inc. at 786-290-6413.

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